Author Archives: triad

5 Strategies for Avoiding the Groundhog Day Effect

Groundhog Day
In the world of advertising, change is a constant. Budgets fluctuate, strategies adjust and target audiences constantly evolve. But through it all, some things do remain the same.

Like most businesses, we always have a deadline; always have lots of projects to balance and prioritize; always have clients to please. How each of my employees interacts with their clients, vendors and co-workers on a daily basis can change a mundane workweek into a fulfilling workweek. By taking the time to look at the work day and chiseling out some time or even adding in some activities can help stop the Groundhog Day effect or, as it’s commonly known, Same Shit Different Day (SSDD) syndrome.

Whether you’re in the corner office or a corner cubicle, here are a few suggestions for making each day, week and even month at the office feel like your first:

  1. Convey expertise – Carrying yourself in a manner where the people around you trust your judgment and respect your opinion provides you with new opportunities. Clients begin looking to you more for advice, rather than just taking an order. You will find fellow employees want to learn from you, rather than just listen to you. Gaining expert knowledge of just one piece of your job not only solidifies your position within the company, it also opens up new possibilities.
  2. Set personal goals – Triad’s employees have a passion and skill set for meeting deadlines and achieving the impossible for their clients day in and day out. By taking these abilities and applying them to your own goals, there’s a huge opportunity for personal growth. Whether it’s losing a few pounds, trying a new local restaurant each week or learning a new skill, you want a goal that’s all about YOU.
  3. Interact – You are with these people for at least 8 hours a day. Most Americans can’t say that about their own family. Find time or, better yet, take time to talk to your coworkers. Take time to meet your clients for lunch. Take time to ask your printer/media rep/courier how their day is or if they have plans for the big game. You don’t need to live in their shoes for a day, just learn a thing or two about the people you interact with. You never know what you might learn.
  4. Take a break – It’s so easy to work through lunch. Or skip it altogether. In our office, many of our employees go to the gym during lunch. More than once, meetings have been scheduled to accommodate a friendly pickup game of basketball. While it’s tempting to power through, taking a break, getting out of the office, clearing your head, paves the way for more positive, productive afternoons.
  5. Pay it forward – Most companies engage in some charitable giving. In our office that means creating an ad for a non-profit gratis, supporting a client’s charitable walk or providing matching donations to an employee’s favorite charity. Investing time, money or expertise not only gives a sense of what type of company you work for, but more importantly what type of a person you are.

At the end of the day, it’s all about how you approach things. It may be the SSDD, but it certainly doesn’t have to feel like it.

The 2014 Trimazing Race

Trimazing Hunt 2014 Clues

Our holiday party has a bit of a reputation.

Each year the Joe and Michele assemble something special to celebrate the holidays and year gone by. The last few years have featured a scavenger hunt of sorts throughout Greater Boston spurring (mostly) good-natured competition and plenty of surprises.

This year three randomly chosen teams represented each of the three Triad Advertising Companies (Triad, 5HD, and Red Ball Promotions). By outsourcing the scavenger hunt to Boston Cashunt, Joe and Michele got to join in the fun.

Triad Advertising Sweatshirts

Before we left the office, everyone got a warm fuzzy sweatshirt made by our own Red Ball Promotions.

Trimazing Hunt Clue #1

After a quick lunch, we all hopped in a trolley and headed to Target for a Supermarket Sweep-inspired race through the store.

Full shopping carts

Next stop was My Brother’s Keeper in Easton where we delivered the haul and got a quick tour of the distribution center. Several of our employees are making plans to volunteer in the year ahead.

My Brother's Keeper warehouse

Trolley ride to Boston

Back in the trolley, we headed in to Boston for our annual scavenger hunt….

Third Trimazing Clue

…and “the mysterious man in a black coat outside the Hard Rock Café.”

Ready for the scavenger hunt

Our three teams spent the next three hours roaming around Boston, searching for clues, taking crazy pictures, recording videos and having a great time.

The winning team – Team 5HD – poses with a golden Bruins fire hydrant:

Posing with golden fire hydrant

Team Triad shows some real teamwork…

Team Triad makes a pyramid

…and a willingness to do just about anything.

Team Red Ball stopping traffic…

Team Red Ball stopped in a crosswalk

…and “Living on a Prayer.” (As opposed to laughing on a prayer, as the bystanders were doing.)

At the end of the day, we were all a little colder, a whole lot sillier, and ready to kick back over dinner. We were all happy to celebrate the close of another great year with much more in store for 2015.


Cards For A Cause!

The holiday cards are here! We are honored to introduce our 2012 card collection, with proceeds supporting the Abby S. Zeitlan Memorial Scholarship Fund. They’re available starting today on the brand new Abby S. Zeitlan Memorial Scholarship website. Take a look around the site to learn more about Abby, the lives she touched, and the young women she continues to inspire through her memorial scholarship.

2012 marks the second year we designed a card in memory of Abby. We lost Abby on March 27th, 2011, though her legacy will always shine as brightly as the holidays.

Buy cards here.

On behalf of Abby’s family and friends, the scholarship committee, and everyone at Triad, we thank you for your generosity.

Triad Job Opening: Freelance Graphic Artist

Canton, MA – Triad Advertising is seeking a freelance graphic artist to work in its Canton office for the next 2-3 months, assisting its award-winning creative team with production and design.

Successful applicants must have:
*a working knowledge of QuarkXpress
*the ability to focus on and work through a steady stream of design and production projects
*a team-oriented attitude
*availability to work from the Canton office 4-5 days per week (hours are negotiable)

Previous agency experience is preferred. Hours and rate are negotiable based on availability and experience.

If interested, please send an email and link to your portfolio to Michele Debatis Killion –

Triad is a Boston Business Journal top 25 advertising agency providing clients the abilities and expertise of a big agency with the personal service of a boutique shop. With capabilities ranging from strategy, creative, and media to video, digital, and social, Triad partners with leading healthcare, higher education, hospitality and professional services brands.

Summer Learning

By Felicia Cohen

Watching my friends graduate this past semester, jobless and bitter about moving home temporarily, really hit me. Though I still have two more years of college, that is certainly not my plan for when I graduate. Therefore, instead of going to the beach and hanging out with friends, I focused on finding an internship, working hands on in advertising and gaining experience that my peers may not yet have.

My summer at Triad did not disappoint. I jumped into advertising in ways my textbooks and courses do not. I was introduced to so many topics and ideas I never even knew existed. I learned about the significant behind-the-scenes work that goes into each project. I shadowed employees I admire and worked with clients I really connected with.

How do you make the most out of your advertising internship? Here my top 5 tips:

  1. Try Everything: Be as versatile as possible and try things. Find out what you like most, as well as your strengths and weaknesses. Advertising is multi-faceted, so try something you haven’t done before. My background is in graphic design, so I tried working on account management, copywriting, and multimedia production. This is your chance to experiment. Don’t just stick with what you know.
  2. Ask: Questions are not just for clarification. Ask to shadow someone, to tag along to a recording session, to try something on your own, or really anything. Questions show that you are interested, not that you don’t get it. Questions also help you retain information if you are learning something new. Try not to be scared or intimidated. Everyone knows you are there to learn!
  3. Don’t Dwell: The job of an intern is not always glamorous. When there is down time, you may be asked to help out around the office. It can be a little boring, but it’s not the end of the world. Part of your job is to help out. Something else always presents itself eventually.
  4. Know Your Limits: If you are like me and rely on the summer as a source of income, do not be discouraged from finding an internship. Some of the best and most valuable internships may not be paid, but many schools will allow you to earn credits instead. Also, talk with your employer about your schedule. The manager at the store I work at was flexible and scheduled me for times I was not interning. I was able to gain both valuable experience and money for next year.
  5. Stay Involved: Don’t take it personally, but sometimes full-timers forget that interns are there. They are busy folks! Check in from time to time to see if there is anything you can do. You may also want to have a fallback project, something you can work on when you don’t have something else going on.

Interning at Triad confirmed that I want to go into advertising. I tried so many different things this summer, from software proposals and web advertising to article writing. I saw how to run a photo shoot and how to fit an entire radio script into fifteen seconds. I sat in on meetings and conference calls. I saw projects start as ideas and end as successful campaigns.

This value of my experience at Triad cannot be replicated. I look forward to applying my new practical knowledge to my studies next year.