Hornstein Program (Brandeis University) Content Marketing Project

Overview

The Hornstein Program from Triad Advertising on Vimeo.

Excited to share a content marketing project we just wrapped up with the Hornstein Program at Brandeis University. Hornstein is a graduate program for young men and women interested in working in Jewish Communal Service. For those not familiar, that means working as advocates for Jewish causes, as leaders of Jewish philanthropies, as directors of Jewish camping, or in any number of other professional fields that aim to advance the cause of Jews and Judaism around the world. It’s a unique program, one of the best in the world, but the folks at Hornstein wanted a better way to share their value with prospective students.

After some initial meetings and discussions of past marketing efforts, we decided to focus on upgrading the Hornstein web presence with some re-organization and the development of several videos designed to effectively share Hornstein’s value with prospective students (who are often referred to the program by other Hornstein alumni).

4 months, nearly 30 interviews, 2 weeks in editing, 2 rounds of revisions, 2 more weeks of editing, and a big happy approval later, and here we go:

Why Hornstein?

Why Hornstein? from Triad Advertising on Vimeo.

Hornstein Students

Hornstein Students from Triad Advertising on Vimeo.

Career Opportunities

Career Opportunities from Triad Advertising on Vimeo.

Effective video, and more importantly, interesting content has never been more important in marketing. The line between earned and purchased media is blurring more and more every day. How is this change affecting your marketing strategy? What content would you want to better sell your product or service? Leave a comment or catch us on Twitter @Triad_Ideas #ThinkSuccess.

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About Pat Riley

As a Newhouse-educated sports broadcaster, Pat has the unique ability to uncover clients' goals and the media opportunities to help them achieve them. He came to us from a top Boston radio station, and uses his industry expertise to help prospective clients think—and find—success. Pat's dream of playing for the Celtics is realized, in part, most days around 3pm, when you'll find him in Michele's office playing NERF® basketball. When he's not busy brainstorming via free throw, you'll find him chasing after his new puppy or spending time with his family on Cape Cod.
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