Excited to share a content marketing project we just wrapped up with the Hornstein Program at Brandeis University. Hornstein is a graduate program for young men and women interested in working in Jewish Communal Service. For those not familiar, that means working as advocates for Jewish causes, as leaders of Jewish philanthropies, as directors of Jewish camping, or in any number of other professional fields that aim to advance the cause of Jews and Judaism around the world. It’s a unique program, one of the best in the world, but the folks at Hornstein wanted a better way to share their value with prospective students.
After some initial meetings and discussions of past marketing efforts, we decided to focus on upgrading the Hornstein web presence with some re-organization and the development of several videos designed to effectively share Hornstein’s value with prospective students (who are often referred to the program by other Hornstein alumni).
4 months, nearly 30 interviews, 2 weeks in editing, 2 rounds of revisions, 2 more weeks of editing, and a big happy approval later, and here we go:
Effective video, and more importantly, interesting content has never been more important in marketing. The line between earned and purchased media is blurring more and more every day. How is this change affecting your marketing strategy? What content would you want to better sell your product or service? Leave a comment or catch us on Twitter @Triad_Ideas #ThinkSuccess.