In the world of advertising, change is a constant. Budgets fluctuate, strategies adjust and target audiences constantly evolve. But through it all, some things do remain the same.
Like most businesses, we always have a deadline; always have lots of projects to balance and prioritize; always have clients to please. How each of my employees interacts with their clients, vendors and co-workers on a daily basis can change a mundane workweek into a fulfilling workweek. By taking the time to look at the work day and chiseling out some time or even adding in some activities can help stop the Groundhog Day effect or, as it’s commonly known, Same Shit Different Day (SSDD) syndrome.
Whether you’re in the corner office or a corner cubicle, here are a few suggestions for making each day, week and even month at the office feel like your first:
- Convey expertise – Carrying yourself in a manner where the people around you trust your judgment and respect your opinion provides you with new opportunities. Clients begin looking to you more for advice, rather than just taking an order. You will find fellow employees want to learn from you, rather than just listen to you. Gaining expert knowledge of just one piece of your job not only solidifies your position within the company, it also opens up new possibilities.
- Set personal goals – Triad’s employees have a passion and skill set for meeting deadlines and achieving the impossible for their clients day in and day out. By taking these abilities and applying them to your own goals, there’s a huge opportunity for personal growth. Whether it’s losing a few pounds, trying a new local restaurant each week or learning a new skill, you want a goal that’s all about YOU.
- Interact – You are with these people for at least 8 hours a day. Most Americans can’t say that about their own family. Find time or, better yet, take time to talk to your coworkers. Take time to meet your clients for lunch. Take time to ask your printer/media rep/courier how their day is or if they have plans for the big game. You don’t need to live in their shoes for a day, just learn a thing or two about the people you interact with. You never know what you might learn.
- Take a break – It’s so easy to work through lunch. Or skip it altogether. In our office, many of our employees go to the gym during lunch. More than once, meetings have been scheduled to accommodate a friendly pickup game of basketball. While it’s tempting to power through, taking a break, getting out of the office, clearing your head, paves the way for more positive, productive afternoons.
- Pay it forward – Most companies engage in some charitable giving. In our office that means creating an ad for a non-profit gratis, supporting a client’s charitable walk or providing matching donations to an employee’s favorite charity. Investing time, money or expertise not only gives a sense of what type of company you work for, but more importantly what type of a person you are.
At the end of the day, it’s all about how you approach things. It may be the SSDD, but it certainly doesn’t have to feel like it.