Summertime, and the livin is easy (apologies to Ira Gershwin)… what does that mean for summer colors?
Think spicy heat meets sweet. This Summer’s colors make you feel like a cool dip in the pool on a hot summer day. Or maybe put you in the mood for a big scoop of jalapeno ice cream.
The forecast calls for daring, hot neons, with a mix of breezy, refreshing pastels. Tangerine Tango, the Pantone color of the year, unsurprisingly leads the hottest colors this season. It sets the stage for both ends of the spectrum with ten base colors – Tangerine Tango, Caberet, Margarita, Bellflower, Cockatoo, Sodalite-Blue, Starfish, Solar Power, Driftwood and Sweet Lilac. These colors are the launching pads for all things design, including advertising.
Tangerine Tango’s bold color is being paired with others to create daring duos that makeheads turn. One of the most popular pairings is tangerine tango and bellflower. This summer, however, Tangerine Tango’s flamboyant cousin – neon orange – is also in town.
For summer 2012, these visual extroverts make their presence known! You will need your shades for more than blocking the sun May through August.
Too much heat, and you get burned. Understated, cooling colors contrast nicely with the spicy hues above. Alone, margarita (mint green), sweet lilac and driftwood (soft grey) provide a calm, fresh, wholesome vibe.
Combine the two and you get some irresistable combinations. Splashes of color pop against the neutral cools, instantly focusing the eye.
How will you use these trends in your marketing materials? Let us know!