Tag Archives: Facebook

Should Social Ring the Register?

It’s Friday morning. Maybe you are sinking hoops using the Nerf backboard you put up years ago. Maybe you are kicking around your office, thinking about weekend plans, football training camp and… Facebook. Yes, you still aren’t sure about social. On one shoulder is the guy in blue, insisting that you have to do it. On the other is the guy in red yelling that you are busy enough as it is. It’s Friday afternoon, after all. Perfect time for a rousing debate with… yourself.

You aren’t alone. We know first hand that it goes something like this:

Red: I don’t see how Facebook can really help most businesses. For many, it doesn’t lead to sales. Any marketing tool that doesn’t lead to sales shouldn’t be used. It’s a waste of resources.

Blue: Facebook isn’t a marketing tool. It’s an engagement tool.

Red: What does that mean? Facebook takes a lot of time and energy. It diverts staff from real money making ventures to fluff. If it isn’t leading to sales, then why should companies bother?

Blue: It’s important to chat with your customers where they are. Facebook – in spite of press to the contrary – is still growing by leaps and bounds. People are probably already talking about you in social – so you might as well take part in the conversation.

Red: Why? Having that conversation on social is so public. It can go so wrong. Look at what’s happening with Chick-Fil-A.

Blue: True, but it can also go really right. When you use social and Facebook as an extension of your customer service, you can move your customers from paying you to loving you. Building that brand loyalty is super important, particularly in today’s economy. Chick-Fil-A – might be getting hammered on Facebook, but their fans are equally vocal in supporting them.

Red: I’m still not comfortable with recommending action that doesn’t have an easily measurable return on investment. People are so busy and it takes a lot of time and effort to make great content.

Blue: What’s the cost of not doing it? A lot of folks do their research before they commit to a purchase. They want to know a brand. What a brand thinks is important. What their friends think about it. If you don’t have that information out there, you could lose sales.

Red: Maybe. But a lot of people are putting a lot of garbage out on social. They aren’t focusing on what makes them different. They aren’t focusing on what makes their product special.

Blue: True. If you don’t take the time to create great content, you certainly won’t get the engagement and loyalty – and word of mouth promotion – you are looking for.

Red: And why is everyone so focused on Facebook? I see so many brands saying “I have to be on Facebook” without knowing why or what their goals are.

Blue: Absolutely. Not everyone needs to be on all platforms. Does a B-2-B need to be on Facebook? Maybe not. Twitter, LinkedIn, YouTube, Pinterest… they might all be better alternatives depending on the industry, the client base, etc.

Red: So… what were we arguing about? Seems like social is like all other efforts to promote your business. You get out what you put in.

Blue: Yeah. Pass the basketball.


Or rather, YOU know what I did last holiday season…

…because, using a little app called Foursquare, I checked into everywhere I possibly could during our holiday party last year.

All you’d have to do to know what the Triad team did for our annual holiday party is hop on Twitter, search @djswitz, and look back to my tweets from mid December. There you would find the following:

(SPOILER ALERT: Start at the bottom and scroll upwards for the tweets in chronological order!)

I didn’t write this post to gloat about how epic our holiday party was or to rub our shiny new iPads in your face. No, I wrote this post as a case for Foursquare, Twitter, and Social Media at large as a new means of documentation. These new media allowed me to document an event that otherwise would go largely undocumented, save a group photo or two, in a true-to-life, real-time format that is accessible to all.

Furthermore, amidst my tweeting frenzy I had several followers ask me what I was doing, and how in the world I got an iPad out of it. After I responded to these curious followers I was even asked how to get a job here at Triad! Who’s doubting the value of social media now?

If you’re an employee, company, agency, or even non-profit, I suggest getting familiar with these new media, staying active on them, and leveraging them for your needs. Twitter, Facebook, and Foursquare are ALL FREE and cost you nothing more than a relatively small time investment to maintain.

The next time your company does an event for charity, throws a party, or attends a conference, try checking in on Foursquare, Tweeting the highlights in real-time, and writing a post about it on Facebook after the event. By doing this (and by this I mean using social networks to join the collective conversation), you establish your brand as relevant, transparent, and connected, creating real-world value through social media.

What do you think about all this? Do you or your company effectively use social media? In what ways have social media created value for you or your business? Leave a comment below!

Join our conversation on Twitter: Follow @Triad_Ideas and use the hashtag #ThinkSuccess

Show Us Your Monkey Face!: Kahuna Laguna’s Facebook Facelift

Wanted to take a moment to show off Kahuna Laguna Water Park’s new updated Facebook page. After spending the last few months establishing a strong following of over 1500 Facebook users, the page now offers specialized tabs for special discounts, the ability to book a room right from Facebook (adding value to FB ads), details about the 7 Red Jacket Resorts, and contests. The current contest is “Show Us Your Monkey Face!” Get a pic of your child doing their best monkey face, and your family could win a weekend getaway to Kahuna Laguna. Enjoy!

Google and the Fight for the Future of Travel Marketing

There’s a fight going on for the future of travel marketing. On one side there’s Google, on the other TripAdvisor, Expedia, Yelp and other search or review based travel sites. Who wins will make a big difference in how hotels, resorts, restaurants, entertainment destinations, and others market themselves. (We’ve embedded a short and sweet recap of the issue from the Wall Street Journal above.)

The basics go like this: Google continues to add new properties like Google Places (see video below), Google health, and maybe soon, Google travel (Google is attempting to buy ITA Software, Inc. – and presumably compete with TripAdvisor, Kayak, Expedia, Priceline and others for travel search traffic). These Google properties compete with other sites, which is bad for the other sites. And what gets them really ticked off is that Google lists its properties on top of the Google Search page – above other sites’ listings.

The latest spat came as TripAdvisor formally requested that Google stop using its user-generated reviews on its “Places” listings. TripAdvisor wants its user generated reviews to be something folks can’t get elsewhere. Google argues it’s just giving users the best information in the fastest possible way.

If Google wins this battle, and we’re guessing they will, that might mean big changes for how hotels, resorts, restaurants, travel and entertainment destinations market themselves. For one, media spending will move from Kayak, TripAdvisor, etc. to Google. But maybe more importantly, marketers could have the opportunity to truly combine traditional video and banner placements with search efforts. If you plan online ads, search, social, and traditional media around the same web based content, you’d probably also increase organic SEO traffic.

Just another reason to focus on integrating all your marketing channels around compelling content and information.

What do you think? How would a robust “Google Travel” property affect how you market right now? Drop a comment here or find us on Twitter @Triad_Ideas #ThinkSucces.