It’s the #1 song on iTunes and #2 on the Billboard Hot 100. By now we’ve all seen what the boys from Harvard did with it, and then the women from SMU. We even watched as the crew from the Today Show danced to it. Carly Rae Jepsen’s “Call Me Maybe” has been dubbed the song of the summer, and it’s not even summer yet. So what’s the fascination?
It’s much more than the catchy melody and feel-good strings that has everyone singing along. It’s the song’s meaning – the vulnerability of wanting to be liked – that we all relate to.
And it’s not just in our personal lives. It works for business too. The very best advertising speaks to the audience’s emotions, wants, and needs. You have to feel good about the brand, feel like it “gets” you, and then investigate a little more before you make that phone call – or visit or click.
Think about what your customer needs, wants, and feels in this very moment – the moment you are reaching them, be it online, in print, on their phone, or TV. While they’re getting ready in the morning, while they’re at work, driving in their car, or relaxing at home. Then speak to that precise moment with honesty and make that human connection.
Show you understand, and that what you have to offer makes their lives better.
That’s the way to get the phone to ring when you’re asking a potential new customer “call me maybe.”
What do you think of the “Call Me Maybe” phenomenon? Has it inspired you to use a new approach to get the phone to ring? Let us know!