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Move-in Ready: Five Star Senior Living

Helping Five Star become a Top 3 Provider in the Nation

Triad has partnered with Five Star Senior Living, the country’s 3rd largest senior living provider, for over 15 years, providing everything from branding, advertising, and sales strategy, to marketing collateral and promotional products.

In 2014, the company embarked upon a large-scale rebrand, reinventing its resident experience around a new brand promise: “Exceptional Senior Living Experiences.”

Triad has helped Five Star brand and bring this brand promise to life.


  • One of the largest senior living operators in the U.S.
  • Operates 283 communities with over 31,800 units throughout 32 states
  • Publicly traded: Nasdaq FVE

Triad Solutions for Five Star:

  • Event Marketing and Sales Collateral for 283 communities
  • Branding for the Five Star Dining Experience
  • Celebrity Chef Program Development
  • Culinary Institute Program Development
  • Activities Program Rebrand and Launch
  • Memory Care Branding and Advertising
  • Luxury Rehab Program Advertising
  • Outpatient Rehab Solution Branding
  • Service Training and Employee Recognition

Five Star Results

The company has grown from just a few communities to become the country’s 3rd largest senior living provider, poised for continued success.

  • Celebrity Chef Program earns Argentum “Best of the Best” Award, 2015
  • Over 100 Elite Chefs trained by the company’s Culinary Institute
  • 108 Ageility outpatient rehab centers across the country, Q1 2018
  • Helped the company’s new outpatient rehab brand grow ancillary revenues 14% ($8.7 million) in Q1 of 2018 over the previous year
  • Increased employee satisfaction through quarterly rewards program
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