What started 20+ years ago with 3 people in one room is now an agency group 3 companies strong, all working together to help our clients think success. Our three companies include Triad Advertising, 5HD, our digital agency, and Red Ball Promotions – our clients’ source for anything and everything you can brand. One call to Triad’s account service team, and you’ll have the resources of all 3 companies at your service to grow your brand. It’s that simple. You’ll never find a harder working, more caring group. We’re in this together. Your success is our success. We specialize in helping: Senior living providers| Hotels and developers | Colleges and universities At Triad, we've spent the past 20 years discovering what motivates patients, residents, guests, and students. Really, what motivates us all – since we're all patients, residents, guests, and students throughout our lives. Sure, we know media. We set brands apart. But most of all, we know people. With business-first creative, we bring strategy, branding, and advertising together to help our clients think success. How? Through the emotional connections that compel us all to choose a place to stay, a place to live, or a place to better ourselves.
Services
“Do you guys do…?”
Yup, we likely do. Between our three companies, one of us is bound to have exactly what you need. Specialties of the Triad Advertising side of the house include:
Branding
Marketing Strategy
Media Buying
Design & Copywriting
Research
Photography & Videography
Direct Mail, TV, Print, Outdoor
Outstanding Creative
Everything is advertising. Every conversation you have, every communication – everything you do to represent your brand. That’s a long to-do list to tackle every day.
We're the Sharpie to your to-do list.
At Triad, we build brands by delivering business-first creative. We start with your goals and work backward - seeking every opportunity to improve your consumer connections - and your processes and efficiencies at the same time. We care as much about what happens after customers walk through your door, as we do about getting them through it. From sales, to operations, and marketing, we partner with companies coast to coast, delivering solutions that drive growth.
We’re here to make your job easier, your brand more successful - and most importantly, to make you a rockstar at your company.
With more than 25 years of ad industry experience, Joe guides the daily operations here at Triad. He has helped forge our decades-long client relationships and is always willing to roll up his sleeves to pitch in. Whether that means serving as a PA on a video set, casting a radio spot, or hopping on a plane to hand-deliver a project. When he’s not traveling the country following his favorite band, Pearl Jam, you’ll find Joe spending time with his family and on road trips with his dog, Chili.
Michele’s a true artist – and her favorite canvas? Her unrivaled collection of Converse sneakers. As Chief Creative Officer, Michele guides our team of writers and designers to think success every day. With more than 25 years as an award-winning art director, Michele leads our team to deliver work that connects, inspires, and most of all, gets results. On the rare occasion she’s not in the office, you’ll find Michele traveling with her family, setting a new personal record at the gym, or first in line to see her favorite performers, The Impractical Jokers.
Faster than a speeding deadline, it’s Stacy to the rescue. Through her feats of superhuman strength and strategy, she guides our account service team to success. With more than 15 years leading our teams, Stacy helped shape the Triad service culture we’re known for, and she is the reason so many of our clients have been with us as long as she has. Stacy is also one of our Senior Living Specialists, whose career spanning the client and agency side of the industry brings meaningful insights to our work. She could also be a Disney travel planner, because every year, you’ll find her at Disney World soaking up some magic with Mickey and friends.
Just look at the photos in his office, or the original portraits, sculptures, and mosaics on his website and it’s easy to see how Adam brings fine art into real life for our clients. A member of our team for more than 13 years, Adam always knows the right color for a brand, the right photo for a campaign, or the fresh design that will stand out, stand up, and be noticed. On days off, you’ll find him traveling to visit family in Hawaii, where he’s sure to capture more of the amazing photography that adorns his office walls.
As our Bookkeeper and unofficial office manager, Leila brings a smart, savvy wit to the agency that helps our clients save money while keeping the business running smoothly. She is also the one we grab cash from to buy pizza, so we like to keep her happy. Leila is one of the original members of the Triad team, with more than 15 years of dedication that helps our team and our clients think success every day. We couldn’t do what we do without her.
In just the few years Brian has been a part of our team, he has made a lasting impact with his breakthrough work that solves problems our clients didn’t even know they had. You can tell he’s one of the world’s biggest Super Nintendo fans by the way he brings clean lines, geometry, and unexpected shapes into his designs, creating campaigns that capture attention and get results for our higher ed and healthcare clients.
Rare intelligence complemented by shining creativity—meet our Account Executive Amy. While she mostly works with our senior living clients, you can count on Amy for excellent leadership, organization, and customer service in any industry. Her experience ranges across direct mail, media planning, special events, acquisitions, and even creative work. In fact, she’s worked as a copywriter and a creative coordinator during her six years here. But what sets Amy apart even more than her mind is her heart. She was on the planning committee for the American Lung Association’s Fight for Air Climb, and still climbs the stairs each year better than Balboa himself. When Amy’s not in the office, you can find her cheering on the Bills, listening to Train, or enjoying the sun with a good book on the patio.
Lisa has a soundtrack for every moment in her life. She grew up listening to her dad’s records and later created an impressive collection of hand-spliced mix-tapes, featuring everything from The Bangles to INXS. Here at Triad, she serves as our chief conductor, orchestrating all of our new business efforts and connecting new clients with the perfect team for the job. She also has decades of experience in production, as a former owner of her own print shop – perfect for helping us add the finishing touch to our campaigns.
Maria brings grit, cutting-edge creativity, and a shining smile to the Triad team. She joined us while finishing her senior year at Boston University and serving as VP of BU’s AdClub. Not only did she balance all of that, but she also was a commencement-speaker finalist and graduated Summa Cum Laude. As a copywriter, Maria uses powerful words, thorough research, and incredible insights to propel our clients to the top of their game. She has years of experience in marketing, account service, writing, strategy, and design. When she’s not in the office, you can find her painting a landscape or finding a new running route.
It’s an artist…it’s an author…it’s Billi MacTighe! Billi is a copywriter who brings years of creative expertise to our team. She has a BA in English from Westfield State, an MA in English from Ball State, and a MA in Emerging Media Design & Development from Ball State. While her degrees are certainly impressive, it’s Billi’s ability to leverage life experiences to tell client stories that make her special (and also that she’s a crazy cat lady, but you didn’t hear that from us). An example of this is her ability to elevate senior living brands from her experience as a senior living Activities Director. When she’s not in the office, you can find Billi illustrating her future young adult novel, creating improv poems with fridge magnets, or cooking a new healthy-but-delicious recipe.
From her professionalism, to her incredible creativity, to her exceptional customer service skills, the question isn’t what Emily brings to our team—it’s what doesn’t she? As Account Coordinator, Emily is always up for the task and lends a helping hand without being asked. She’s the missing piece our office needed and can speak to just about any topic. Houseplants? Tons. Pets? She’s got the cutest. Art? She has a cosmetology license and does crafts, such as wood-making, on the side. It’s truly a joy to have her on the Triad team.
Lights, camera, action! Teddy’s BA in TV Production from Hofstra means he’s no stranger to the limelight from behind the scenes. His keen eye, attention to detail, and experience working under pressure help our clients put their best foot forward. As Account Coordinator, his innovative approach to problem-solving makes him a dynamic and valuable asset to the team. Teddy’s addiction to cold brew keeps him running—from the office to the latest live show. When he’s not attending concerts, you can find him boppin’ along to his favorite tunes, cooking up a storm in the kitchen. We consider ourselves lucky to have his caffeinated genius as part of the Triad team.
A special thank-you to Triad founding partner Abby Zeitlan, who inspires us every day by reminding us all to be our best, do what we love, and to stop to take in the ocean breezes every chance we get.
Triad Advertising Companies builds lasting brands by making advertising approachable, effective, and powerful. We’re here to help our clients achieve more than they ever knew they could. We connect brands to consumers in tangible, digital, and promotional ways. Most of all, we’re in this together. Your success is our success. No jargon, no egos - just people who like helping people. Not because it’s their job, but because it’s who they are.
